Strategic tourism planning Essay Example | Topics and Well Written Essays - 2500 words

Strategic tourism planning - Essay Example Private businesses have also served leadership capacities, including the gathering of support for certain collaborative ads and promotions and publishing newsletters, websites and a magazine about Floyd. The Floyd County Chamber of Commerce has been playing a significant role in the supporting of local businesses in the long time. A significant revitalization part has been performed by the government of the Floyd County in the downtown. The staff and town spent time in the prominent investments in the private sector and various alterations and modifications have been brought by the finances that were acquired from the federal and in the shape of restoration and enhancement of downtown which also includes more public restrooms, shops, a hotel, additional parking, and a community market (Butler, Richard, Michael, John, 1998). The Heritage Pathways project has been continually worked upon by the towns which will offer crucial interconnections to it. A downtown park is being developed wi thin the town which has been granted the support from the Partnership for Floyd. Numerous local non-profits have been provided funding and finance by the Town of Floyd, which also includes it financing through the Virginia Commission for the Arts. Thus, the Floyd Town has worked properly and in sophisticated manner upon its tourist aspect. Tourism Promotion An active part has been played by the Floyd County government in terms of the development and promotion of tourism. The County offers the customers a destination market organization (DMO)—the primary contact for the Virginia Tourism Corporation. The staff of the County has hosted Virginia Tourism Corporation Visitor Center staff for tours of Floyd County and worked with VTC, The Crooked Road and others on numerous substantial media tours. Besides the tours of the group media, the staff of The County also facilitates as a liaison for individual, reputable journalists, suggesting itineraries, and linking them with various co mplimentary tours and services (Bruce, David, and Margaret, 1993). A customized media kit has been supplied by the County, which also includes the DVD of itineraries and images to visiting media. This outreach of the public relations has only been possible with the kind, generous, and the complimentary hosting that has been offered by the local lodging facilities. The tourism pages for the County are on its website (www.floydcova.org/visitors), which also contains the local listings direct feed from the main state site, Virginia.org. Being a DMO, the emails are moderated by the County from VTC related to media opportunities and shares pertinent ones with email list of tourism related entities in Floyd County and serves as a reviewer for tourism-related grant applications. Situational Analysis Being a significant element of the planning process, the participants undertake a Situational Analysis with respect to the tourist destination in order to determine the objectives and goals of the plan (Hall, 2008). In the current plan, the current tourism assets, strengths, weaknesses, opportunities, and threats, target customers, and a brief analysis of the tourism infrastructure, marketing strategies, and tourism policy have been identified in the current plan. Tourism Assets A list of the premier assets of tourism for Floyd County is provided below. These assets can possibly be depicted in the promotion and advertising. It is as follows:

Management Change at Cal-Tek Essay Example | Topics and Well Written Essays - 1750 words

Management Change at Cal-Tek - Essay Example It can be mentioned that if the organisations fail to realise and adapt to the forces of change then it can lead to lower efficiency, profitability, productivity and personal ineffectiveness. In the epoch of globalisation, it becomes significant for the organisations to manage the dynamic and the inevitable changes that take place in the organisation. There is tremendous competition among the firms and as a result it becomes essential for the organisations to be flexible so that they are capable of implementing the changes when it is required for the survival of that particular firm (PHCC, 2008). Task 1: External and Internal Forces Driving Change at Cal-Tek External Forces Driving the Change It is a well known fact that change needs to be accepted as a significant part of the organisational life. There are two main forces that drive the change in the organisation. They are the internal factors and the external factors. It is the external factors that motivate the demand for change i n the organisation. ... A company needs to analyse if it is the leader in the particular marketplace. There are many factors such as changing tastes and preferences of the customers, mergers and acquisitions and globalisation that pose competitive threats to the organisations and thus challenge the niche of every organisation. Technology can also be considered as one of the significant factors motivating the change. The reason behind this is that it has the ability to change the way the work is done and the relationship, significant to the organisation such as the employees, customers, investors and suppliers. In most of the times, the changes are brought about in the society and culture by means of shift in the expectations, values, people’s needs and values. The attitude demonstrated by the individual towards the quality, work, role of government and national identity tend to be affected by the political and social events. The other external drivers of change are government policies, laws and regul ations. Organisations are supposed to operate within the boundaries of governmental influence (Russell & Russell, 2006). Internal Forces Driving The Change The internal forces driving the change in the organisation tend to be internal to the organisation. The internal factors take place within the enterprise so as to push the organisation, its leadership, its investors and stakeholders to move in a different direction from what has been followed in the past. Leadership is one of the significant internal forces of change in the organisation. By means of inspiring others, offering new ideas, the leaders tend to instil new direction in the organisation. It is the