A comparison and analysis of poems from William Carlos Williams Free Essay Example, 1500 words

â€Å"The surge of the blue / mottled clouds driven†4 provides us with a sense of motion, time and space as well as the imagery of the ocean with all its hidden life. However, this idea of life is again contradicted with the description of the empty, barren landscape around them, filled with â€Å"broad, muddy fields / brown with dried weeds, standing and fallen / patches of standing water / the scattering of tall trees. †5 With this kind of imagery, we get the impression of a lifeless, unwelcoming landscape that is only reinforced as the poem progresses for more than half its length in the same vein of thought. Even spring itself, usually personified as bursting with life into the winter scene, is here described with more reality, â€Å"lifeless in appearance, sluggish / dazed spring approaches. †6 With spring introduced in such a lifeless-seeming fashion at the poem’s midway point, Williams concentrates his efforts on explaining his true vision of the season. He refers to a mysterious â€Å"They† in line 16 that eventually emerges as speaking of the trees, bushes, vines and grasses that have already been mentioned in terms of dead foliage. We will write a custom essay sample on A comparison and analysis of poems from William Carlos Williams or any topic specifically for you Only $17.96 $11.86/page This method evokes an appreciation for the mysterious forces that work beyond our understanding and encourage us to look a little closer at the world around us and our connection to it, which emerges as a common theme throughout much of Williams’s poetry. Although quite short in length, Williams’ poem â€Å"The Red Wheelbarrow† is profoundly eloquent in its depiction of an average scene in everyday rural life. As he says, â€Å"So much depends / upon† these simple scenes of life that everyone takes so for granted that they are no longer even seen, much less appreciated for their importance to our daily needs and comforts. The poem consists of only a single sentence, broken up into eight lines of four two-line verses, making a simple statement an act of poetry unequalled by most.

Effects Of Prohibition In The 1920-1933 - 1861 Words

When the prohibition law was passed, it affected many different people in many ways. Prohibition lasted from 1920-1933 during this social experiment it helped us realize as a nation the more serious crimes that were occurring in our nation. Some disrespected the law, people who broke the law became criminals. Many groups fought to up hold the law of prohibition by keeping immigrants and foreign nations out of the U. S’s affairs. While other groups turned to criminal actions such as violence and murders instead of using their rights to free speech. It changed the education in local schools twisted government officials and further worsened racism and segregation in the country. While prohibition was trying to make a positive impact in†¦show more content†¦The eighteen amendment was the first amendment to include a time limit for ratification. Each state was free to ban the making and selling of alcoholic drinking within its borders. This section makes bringing liquor in to a â€Å"dry† state of federal offense. Special state conventions were called to ratify this amendment. This is the only time an amendment was ratified by state conventions rather than state legislatures. Later the twenty-first amendment repealed or canceled this amendment. The effects of Prohibition triggered the rise of mass disobedience to its laws and took the amendments advocates by surprise. Prohibition made the gangster not just well paid, but well liked. The idea that money can buy power was verified by gangsters such as Capone: bootlegging funds led to both political and violent physical power. This power enabled gangs to find new avenues to exploit, as well as new ways to run old types business, such as gambling. Similarly, organized crime continues today because of the prohibition on gambling, prostitution and drugs. Where there is demand, there will be supply. Prohibition permanently corrupted law enforcement, the court system, and politics. Organized crime was huge, and it had a lot of money and influence. Policemen and politicians were bribed and blackmailed. Many court cases required payoffs to get a fair hearing. In other words, corruption abounded and the people began distrusting the government. Prohibition harmed peopleShow MoreRelated Prohibition in the Great Gatsby1355 Words   |  6 PagesThe 1920s were greatly influenced by prohibition. The prohibition law restricted the manufacturing, consumption, transportation, and sale of alcohol. The law was put into effect to lower the crime and corruption rates in the United States in the 1920s. It was also said to reduce social problems and lower taxes. In The Great Gatsby, F. Scott Fitzgerald examines the negative repercussions of prohibition on the economy, characters in the Great Gatsby, and on the different social classes of the 1920sRead MoreThe prohibition was a period of about 14 years in United States history in which the manufacture,700 Words   |  3 PagesThe prohibition was a period of about 14 years in United States history in which the manufacture, sale, and transportation of liquor, or alcoholic beverage, was made illegal. This took place within the years 1920-1933. Throughout these times, the effects of the prohibition took a great turn on the United States. A large portion of America was upset with the new law and went to great extents to get alcohol illegally. The prohibition was a rough fourteen years for the government and citizens of TheRead MoreAn Example Of How Society Changed Change1198 Words   |  5 PagesBrianna Perrotta Crim 220-001 Instructor John Murphy Prompt: Discuss an example of how society was changed due to a change in law: Prohibition. The law is changing everyday for many reasons; these reasons may include Alcohol, Drugs, New ideas, Advancements, Government, Economics, Religion, Education, Family life, Recreation, and New technologies. Crime is the reason America has had to create rules to keep order to our society. These rules are followed my most citizens and those that chose toRead MoreProhibition : Installment And Effects1255 Words   |  6 PagesDylan Cox Coach Kaye AP Psychology 12 March 2016 Prohibition: Installment and Effects â€Å"The ratification of the 18th Amendment to the U.S. Constitution–which banned the manufacture, transportation and sale of intoxicating liquors–ushered in a period in American history known as Prohibition† (History.com Staff). Overnight, alcohol went from a common drink of choice to an illegal asset that became the heartbeat of bootlegging organizations and organized crime. The otherwise â€Å"Roaring 20s† was marredRead MoreForbidden Love in The Great Gatsby1361 Words   |  6 PagesMany people in the 1920s lived very extravagant lives. The time of the â€Å"Jazz Age† or the â€Å"Roaring 20s† where girls were flappers and the men were bootleggers. People loved to have fun and be carefree. However, alcohol dependence was becoming a problem and many started realizing that. Taking action to stop this was the hard part. Alcohol was corrupting the 1920s even though some did not recognize it. In the Great Gatsby by F. Scott Fitzgerald displ ays the corruption during the 1902s through his mainRead MoreIdentification And Evaluation Of Sources1315 Words   |  6 Pageswill explore the question: What were the causes that lead to Prohibition s failure in the United States? This investigation will follow the years 1893 through 1933 to analyze the reasons for Prohibition s failure as well as a shift away from Prohibition. The Prohibition era in the United States is most notably remembered for its inability to sober up the nation. According to Mark Thornton, a historian from Cato Institute, prohibition had some initial success but ultimately led to an increaseRead MoreProhibition in America1214 Words   |  5 Pageshad intention to improve quality of life, give u.s. citizens extra spending money, and prevent crime; but it did just the opposite. The 18th amendment was put into effect on the 18th of december 1917 and it â€Å"Prohibited the manufacture, sale, transport, import, or export of alcoholic beverages.† (bill of rights amendment 18) Prohibition was most likely a direct cause to the Temperance movement. The Temperance union thought that alcohol ruined people’s lives and they were not wrong. Although alcoholRead MoreCultural Issues Created by the Prohibition Era. 813 Words   |  3 PagesWhile the prohibition movement of the early twentieth century was brought on with a wholesome a nd moral mindset, the economic, political, and cultural factors relating to its origins and enactment untimely doomed it for failure. Such groups as the Women’s Christian Temperance Union and the progressive party argued that drinking was the cause of political corruption, crime, bad labor conditions, and a declining sense of family values. These groups’ protests and rallies gained enormous support quicklyRead MoreAdvantages and Disadvantages of Thecnology1720 Words   |  7 PagesProhibition in the United States, also known as The Noble Experiment, was the period from 1920 to 1933, during which the sale, manufacture, and transportation of alcohol for consumption were banned nationally[1] as mandated in the Eighteenth Amendment to the United States Constitution. Under substantial pressure from the temperance movement, the United States Senate proposed the Eighteenth Amendment on December 18, 1917. Having been approved by 36 states, the 18th Amendment was ratified on JanuaryRead More Prohobition Essays1189 Words   |  5 PagesPROHIBITION In all probability, no one thing gave more character to the era known as the ‘Roaring 20s’, than what was called ‘the long dry spell’ (a.k.a. Prohibition). Prohibition was the result, of the longstanding efforts, by largely Protestant religious groups, who had preached temperance since the early colonial period. What had been known as the temperance movement came to be a drive for all out prohibition right about the turn of the century. From about 1900-1904 there was a dramatic

Concert Review Papers free essay sample

All papers must be written In clear prose, Including complete sentences with correct spelling and punctuation. Papers must be at least two pages, double-spaced, using a maximum font size of 10 points (or Times New Roman 12 pat. ). All papers must be submitted by the beginning of class on the due date, or a grade of F will be given for the assignment. Spelling and grammatical errors will adversely affect the grade. Live Performance Review The subject of this review will be a live Jazz performance which you have attended this semester. Eligible performances would include nightclub appearances as well as aroma concerts.The performance must be that of a Jazz artist or group. Performances by blues bands or other Jazz-related, but not actually Jazz groups are not eligible subjects for this paper. If In doubt as to the appropriateness/illegibility of a given performance, please consult your Instructor. Information concerning live Jazz performances can be found at: http://www. We will write a custom essay sample on Concert Review Papers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All-Star. TV http://www. Lazy. Com http://www. Metronome. Com http://www. Jazzier. Com/article/review-4902. HTML ask General Information: The Live Performance Review should be a minimum of two pages, thoroughly roofed, treating a live jazz performance as described above.Be sure to describe the music in terms of the categories and musical techniques outlined in the course content In addition to whatever you feel is significant to report about your experience, you must also provide: Name of leader or ensemble Names of sidemen/group members and their Instruments Name of performance venue Type of venue (nightclub, concert hall, arena, outdoor stage. Etc. ) Number of sets (shows) you heard Your subjective impression of the venue and audience For at least one composition/song you heard: Title (if identified and/or recognized)

Diet of FishCan Prevent Teen Violence free essay sample

I have read the article, â€Å"Diet of fish ‘Can Prevent’ Teen Violence† which was based on psychological research. There are a few things that don’t make since and a few things in the article I think will need to be explained. Such as if the information supports the headline, identifying a third variable, what potential problems result from the inaccurate implication of causation rather than correlation given by the headline, and rewording the headline in hopes of accurately describing the possible correlation between fish and violent behavior. First of all, I believe that the headline does not support the information in the article because it did not explain in great detail how a diet of fish was to prevent teen violence. Plus the article shifts to anti-social and biological behavior instead of focusing on how feeding children a diet rich in fish could prevent violent behavior in teens. Secondly, Professor Adrian Raine, a leading psychologist at the University of California used magnetic resonance imaging to study the brains of people with less lethal anti-social personality disorders. We will write a custom essay sample on Diet of FishCan Prevent Teen Violence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And he found an 11 per cent reduction in the volume of neurons – so-called grey matter – in their prefrontal cortex compared to the average. I believe that the â€Å"third variable† is that they also showed lower heart rates and sweated less when stressed, a sign of blunted emotional responses which could affect their ability to empathize with victims. Thirdly, the potential problems that could result from inaccurate implications of causation rather than correlation given by the headline is that even in one of Raine’s studies one prolific serial killer differed from the others by not only having a undamaged frontal lobe, but also unusual patterns of activity in other parts of the brain. Therefore there is a possibility that a potentially violent and dangerous person could be considered normal. Fourth of all, I believe that the headline should be reworded to say â€Å"Diet of Fish ‘could Possibly Prevent’ Teen Violence†, I think that this title fits better and gives a little leeway for error. Finally I believe that this article is quite accurate and could possibly help lessen crime.

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Free Essays on Cloning, And Stem Cell Research

Cloning, and Stem Cell Research Technology has advanced a great deal within the past few years. We have learned so much information about animal’s genes and what can be done with them. However, with this new information brings new questions and arguments also arise. So far, scientists have successfully cloned a sheep, a monkey, a bull, and are working on an endangered breed of ox. Of course cloning animals and conducting research on those animals does not concern many people. When people begin discussing cloning and stem cell research, heads turn because it is such a controversial issue. Is it morally right to destroy a life so that maybe someday others could live? According to an article in People Weekly, the theory is that embryonic stem cells could replace any damaged or diseased tissue, curing diseases like Alzheimer’s, Parkinson’s, and diabetes. Sounds like a winning plan to the uneducated hear. The problem that arises with this theory is that scientists must destroy human embryos to make the cells. Michael West, the chief executive of Advanced Cell Technology a Worcester, Massachusetts based company, is where a majority of their cells come from embryos left over from In Vitro Fertilization. In Vitro Fertilization is a process where the sperm from a male and an egg from a female are fertilized outside of the human body in a laboratory. When scientists perform this procedure, the scientists will extract more than one embryo from the female to ensure that at least one will be fertilized. The rest of the cells are then extra and are not needed. West and other scientists at Advanced Cell Technology have proposed producing stem cells from cloned embryos. This may lead to treatments in which damaged tissue is replaced with what are essentially the patient’s own cells. West also explains that unlike other types of cells, embryonic stem cells can probably reproduce forever. â€Å"These cells will grow for resear... Free Essays on Cloning, And Stem Cell Research Free Essays on Cloning, And Stem Cell Research Cloning, and Stem Cell Research Technology has advanced a great deal within the past few years. We have learned so much information about animal’s genes and what can be done with them. However, with this new information brings new questions and arguments also arise. So far, scientists have successfully cloned a sheep, a monkey, a bull, and are working on an endangered breed of ox. Of course cloning animals and conducting research on those animals does not concern many people. When people begin discussing cloning and stem cell research, heads turn because it is such a controversial issue. Is it morally right to destroy a life so that maybe someday others could live? According to an article in People Weekly, the theory is that embryonic stem cells could replace any damaged or diseased tissue, curing diseases like Alzheimer’s, Parkinson’s, and diabetes. Sounds like a winning plan to the uneducated hear. The problem that arises with this theory is that scientists must destroy human embryos to make the cells. Michael West, the chief executive of Advanced Cell Technology a Worcester, Massachusetts based company, is where a majority of their cells come from embryos left over from In Vitro Fertilization. In Vitro Fertilization is a process where the sperm from a male and an egg from a female are fertilized outside of the human body in a laboratory. When scientists perform this procedure, the scientists will extract more than one embryo from the female to ensure that at least one will be fertilized. The rest of the cells are then extra and are not needed. West and other scientists at Advanced Cell Technology have proposed producing stem cells from cloned embryos. This may lead to treatments in which damaged tissue is replaced with what are essentially the patient’s own cells. West also explains that unlike other types of cells, embryonic stem cells can probably reproduce forever. â€Å"These cells will grow for resear...

Puppy Mills in USA Research Paper Example | Topics and Well Written Essays - 500 words

Puppy Mills in USA - Research Paper Example Efforts are being made by government and non government agencies to improve the condition of puppy mills and for the protection of helpless animals. In 2009, The Missouri Department of Agriculture, which is responsible for overseeing breeding, initiated Operation Bark Alert and almost 180 unlicensed breeders were shut down in lieu of this operation. The department is understaffed with only 12 inspectors who have to inspect some 2,800 facilities annually. Animal-Right supporters also gathered more than 190,000 signatures in support of Puppy Mill Cruelty Prevention Bill (The Economist). After failing countless times to get bills passed by the Missouri General Assembly, the groups created ballot initiative and were successful in getting an amendment. The new amendment was to provide enforceable standards which stated clearly that any breeding facility could not own more than 50 breeding bitches and these animals were to be provided with proper health care and good sanitary conditions. T he Humane Society of United States (HSUS) has done commendable work towards improving living and breeding conditions for dogs in puppy mills. In their â€Å"Dirty Dozen† reports for 2010 and 2011 they pointed out the SandS Family Puppies of Milan, Mo. as the worst puppy mill. This puppy mill has a 500 page USDA violation record to their credit starting from 2006.

Food and your personal interest Essay Example | Topics and Well Written Essays - 750 words

Food and your personal interest - Essay Example The alternative food movement firstly focuses on the freshness and purity of the farm products which is far superior to what we buy from the counters at the supermarkets. These products are not only safe but also come at prices that are lower than the market since no third party is in between the transaction. Organic pesticides are usage of natural pesticides such as herbs or trees which have some insect repellant properties.Next, there is also increased usage of bio-fertilizers and organic pesticides which are also known as green pesticides. These natural products can be used to render protection to the plants and are derived from natural substances. These pesticides unlike the chemical and synthetic fertilizers do not harm the soil or have any effect on the food products that are being produced in the fields. These fertilizers are made from biofriendly substances with natural procedures. The growing interest of good food, safe food, interest in healthy and fresh food and scientific endeavor in all this has successfully sparked my interest in the subject area since gardening has always been my passion. In today’s times when biological sciences is filled with new innovations and technological advancements with the help of genetic engineering and biotechnological advancements, organic methods provides us a sense of being far from the artificial world. Genetic modification and genetically modified crops are being introduced in the market shelves and this has not been accepted by many since many of us prefer nature over science. Yes, scientific advancement is necessary but where there is a choice like organic farming and naturally produced fresh food, the latter is preferred. Organic food particularly is something that I am very much interested in not only for the reason that it tastes much better than food grown for consumerism but also because they are safe for us as well as our surroundings. The methodologies employed in the procedure are ecosystem frien dly, highly adaptable and helps preserve biodiversity as well. I would love to take this innovation forward and spread it in the communities who can thereby have access to these farm fresh products and enjoy them straight from the farm without bearing extra costs or worrying about the

Should journalists get close to politicians Essay

Should journalists get close to politicians - Essay Example Notwithstanding this, politicians need channels of media in order to be imaged for their voters in a favorable way; in turn, journalists need politicians for their news making. In such a context, in a given paper it is stated that journalists are unavoidably close to politicians; however, in given conditions their judgments should be as independent as possible. To start with, previous century showed that journalists and politicians were working as the partners. Historically, media were included in the wider field of power, elections and politics. In particular, successful ideological propaganda of World War I and the 1930s are the most dramatic cases in this context (Blumer and Gurevitch, 1995, p. 11). In fact, these social spheres showed themselves as really powerful in the retrospective; and so, it is crucial to realize the scale of this impact. In combination of journalism and politics, mental influence caused by media appeared to be much more effective than torturing bodies by physical violence in the previous centuries (Mateos, 2009). This is the reason why the unity of media and politics was inevitable as together they double the influence they accomplish. And so, media steadily forgot to report on and about politics as independent observer; in turn, journalists behave as active participants in the political struggle (Blummer and Gur evitch, 1995: 4). Therefore, analysis of journalism will be insufficient if political component is eliminated from its content. Moreover, previous bipolar system that determined international relations also led to the emergence of ideologically specific media. In this context, Robert McChesney discussed the influence caused by the former political situation in America which paralyzed all the efforts to create more democratic system free of corporate media (McChesney, 2004). As a result, the three-dimension approach to define media appeared: private (or corporate),

Food and Nutritional Requirements for Dogs

Food and Nutritional Requirements for Dogs INTRODUCTION Domestic dogs (Canis familiaris) are the most popular pet species in Britain, excluding fish (PFMA, 2014), and as such there are a wide variety of stakeholders in dog welfare, ranging from the owner and veterinarian to insurance companies and animal welfare charities (Buckland et al., 2013). The pet food business is a multi-million pound industry which aims to produce adequate foodstuffs for pets in terms of nutritional content, but also aims to turn a profit as in any other trade (Thompson, 2008; FEDIAF, 2012). As such, the nutritional quality of pet food varies between brands and the usage of non-meat sources of protein has been questioned (Hilton, 1987). This paper aims to highlight the carnivorous origins of domestic dogs, review their major protein, vitamin and mineral requirements including some of the issues pertaining to inadequate pet food nutrition and develop a conclusion to the hypothesis: dogs can survive on a ‘vegetarian’ diet. TAXONOMY AND EVOLUTION All dogs, Family Canidae, are members of the Order Carnivora and possess the enlarged carnassial teeth associated with the carnivorous diet characteristic of this taxon (Wang et al., 2004). Carnivora is split into two suborders: Feliformia, which includes felids, and Caniformia which includes canids. The Suborder Caniformia is then further divided into two sister subfamilies: Cynoidea, which includes Canidae, and Arctoidea which includes the Mustelidae, Procyonidae, Ursidae and Pinnepedia. Canidae is reported to be the earliest diverging family of the Caniformia, approximately nine million years ago (Wayne O’Brien, 1987) and currently hosts 34 extant species of wolf, dog and fox. Domestication of dogs has been traced back approximately 15,000 years, with the earliest known C. familiaris fossil dating back 14,000 years (Sablin Khlopachev, 2002). The grey wolf (Canis lupus) was almost certainly the precursor species of the domestic dog, based on mitochondrial DNA sequencing (Garcia-Moreno et al., 1996). Studies on grey wolf diet have shown it to be a primary carnivore which is highly adaptable to variations in prey, whereas domestic dogs have a much wider tolerance of different food types, facilitated by the adaptation of three genes involved in starch metabolism (Axelsson et al., 2013). Distinctive breeds appear to have diverged approximately 3000-4000 years ago (Harcourt, 1974; Clutton-Brock, 1984), with the greyhound being one of the most ancient breeds, however modern domestic dogs are known to exhibit similar foraging behaviours to their wild ancestors (Bradshaw, 2006). The variation in size and therefore energy requirements of breeds within dogs is the largest of any mammalian species (Lauten, 2006). Therefore pet food must accommodate not only differences in breed and size, but also other factors such as age, activity, reproductive status, environment and health (FEDIAF, 2013). PHYSIOLOGY Cats are described as obligate carnivores because protein is metabolised for energy as well as functioning in structural and synthetic processes (Zoran, 2002). In contrast, dogs can survive on an omnivorous diet by adjusting the catabolism of protein within the body when fed a low-protein diet, and can metabolise glucose from higher concentrations of carbohydrate thereby reducing the need for proteinaceous energy (Zoran, 2002). Dogs are unable to synthesise ten essential amino acids which are required for the synthesis of protein within the body for structural and metabolic processes (Lotspeich, 1949). Therefore protein is in essential component of the diet, providing a vital source of essential amino acids. NUTRITIONAL REQUIREMENTS For adult dogs, the minimum recommended level of protein within dry matter food is 18g/100gDM. For pregnancy and early growth stages, i.e. puppies under 14 weeks old, this requirement is increased to 25g/100gDM. Above 14 weeks old, but still before adulthood, a minimum of 20g/100gDM is recommended (FEDIAF, 2013). With every 1%DM increase in protein, an extra 0.01g of arginine is recommended (NRC, 2006). Pet food manufacturers are required to meet these minimum recommended amounts of dietary nutrition for the target consumer animal they are producing for (FEDIAF, 2013); this means that owners have peace of mind when choosing a diet for their dog, knowing that it is nutritionally balanced. However, constituents of pet food must meet optimal criteria for nutrition, palatability, digestibility and be economical (Thompson, 2008). If a food is too expensive, owners are likely to resort to a lower cost food or feed their dog upon scraps which increases the risk of an unbalanced diet and imp roper nutrition (Coffee et al., 1980). Table 1: Popular and premium dog food constituent comparisons. Prices with a sourced from Tesco (2015) or b from Petplanet (2015), dashes indicate no data. Dog Food Brand Dry/Wet Crude Protein (%) Fat (%) Crude Ash (%) Fibre (%) Moisture (%) Cost ( £/kg) Source Bakers Complete Tasty Beef Dry 21.0 10.0 8.0 2.5 2.66a Bakers (2015) Ceser Can with Chicken and Turkey Wet 9.0 5.0 0.3 83.0 3.73a Tesco (2015) Hi Life Feed Me with Turkey and Chicken Dry 21.0 7.0 3.0 21.0 2.50a Tesco (2015) Iams ProActive Health Adult Small Medium Breed Dry 26.0 15.0 7.4 3.0 8.0 2.50a Iams (2015) James Wellbeloved Adult Fish and Rice Dry 21.5 10.5 7.3 3.1 2.79b James Wellbeloved (2015) James Wellbeloved Adult Turkey and Rice Wet 6.5 4.0 1.5 0.5 81.0 4.66b Pedigree Complete Adult with Chicken Dry 21.0 13.0 3.0 12.0 2.50a Pedigree (2015) Pedigree Complete Puppy Nutrition Chicken and Rice Dry 28.0 16.0 2.5 12.0 2.33a Pedigree with Beef In Gravy Wet 7.0 5.5 0.5 81.0 1.50a Royal Canin Giant Adult Dry 28.0 20.0 5.2 1.8 8.0 2.93b Royal Canin (2014) Royal Canin Medium Adult Dry 25.0 14.0 5.9 1.2 9.5 2.93b Royal Canin X-Small Adult Dry 24.0 18.0 5.7 1.7 9.5 5.66b Tesco Everyday Value Beef Chunks in Gravy Wet 6.5 4.0 2.0 0.5 81.5 0.81a Tesco (2015) Tesco Everyday Value Complete Dog Food Dry 21.0 8.5 3.0 0.59a Wafcol Vegetarian Dog Food Dry 20.0 5.0 7.0 6.0 1.73b Petplanet (2015) DOG FOOD CONSTITUENTS Complete dog foods are those which are nutritionally balanced and suitable to be fed daily (FEDIAF, 2013). They meet the minimum FEDIAF standards and do not exceed maximal recommendations where stated (e.g. lysine during growth), although differences in protein, fat and carbohydrate ratios are seen among brands with cost typically increasing with protein content (Thompson, 2008), as described in table 1. Traditional dog foods use meat protein sourced from cuts of meat, viscera or meat meal and may be packaged in cans or within cereal based dry kibble which is treated with meat flavours to improve palatability (McGrane, 2006). Extrusion is a technique used in the production of about 95% of dry pet foods in order to improve the palatability and utilisation of protein through heat treatment (Bednar et al., 2000; Tran et al., 2008). Processing of soybeans is carried out to remove toxins such as lectin and protease inhibitors but also destroys the naturally high concentrations of B vitamins such a thiamine (Gregory, 1985; Hilton, 1987; LebiedziÅ„ska Szefer, 2006). Dietary protein may come from either animal or vegetable sources (NRC, 2006), with a huge increase in the usage of soybean products (ground soybeans, soy flour, soy hulls, soybean oil and concentrate) reducing production costs of pet food and facilitating the anthropomorphic ‘vegetarian’ diet which some owners are feeding their pets (McGrane, 2006). However, Kienzle Engelhard (2001) found that only two of the twelve commercially available foods investigated in their European study provided adequate nutrition according to recommendations set out by AAFCO, mainly on the basis of protein concentration. As shown in table 1, the vegetarian food had the lowest percentage of protein, and it has been suggested that the vegetable products those diets are made up of may not contain the correct balance of amino acids neccessary for a healthy dog (Coffee et al., 1980; Hilton, 1987). For example, arginine, which is required for optimal growth in young dogs and plays an intermediate role in the urea cycle (Burns et al., 1981; FEDIAF, 2013), cystine and methionine, both implemental in coat condition, are all naturally abundant in animal tissue (Wu Morris, 1998). The levels and source of dietary protein and the form it is delivered in can have significant effects on the health of a dog. For example, diets low in protein can cause hypoproteinemia (a low concentration of albumin and total protein in the blood) leading to edema (Weech et al., 1935) or pancreatitis in high-fat, low-protein diets (Lindsay et al., 1948). Zhao et al. (1997) demonstrated that assimilation of protein into the gut is limited by digestibility, which in turn is affected by the form of protein with a food. If the source of protein available within the food is intact, around 40% remains undigested but available within the ileum four hours after a meal. In comparison, hydrolysed proteins (those which have been broken down into constituent amino acids) have an absorption rate of over 70% within an hour in humans (Chung et al., 1979). EFFECTS OF A VEGETARIAN DIET Diets reduced in meat and fish are most often fed to dogs due to owner preference as opposed to health reasons; in studies recruiting pets fed vegetarian diets all owners report being vegetarian themselves (Kienzle Engelhard, 2001; Michel, 2006; Rothgerber, 2014). The reported effects of a vegetable-based diet for dogs are variable due to the low incidence of vegetarian dogs in the population and the lack of long term studies (Kienzle Engelhard, 2001). Some diets are strictly vegan and supplemented with vitamins and minerals, whereas others are more lenient and treated with meat-based products in order to increase palatability (Michel, 2006). In a study carried out across Germany, Switzerland and Belgium (Kienzle Engelhard, 2001), nutrient intake of 86 dogs fed a vegetarian diet was investigated through owner interviews and blood samples. The study found that protein intake was not sufficient in over half of those dogs tested, 62% showed sub-optimal calcium levels, 73% showed insufficient sodium intake and deficiencies in zinc, iron and vitamin D were also common. In a separate study, zinc deficiency caused by phytate, a zinc-binding molecule present in soybean meal, led to the development of skin conditions in puppies fed on a soy based diet (Sanecki et al., 1982). The high fibre content associated with vegetable and cereal foods can cause bowel irritation by affecting gastrointestinal motility and absorption of nutrients (Bueno et al., 1981; Earle et al., 1998). Proteins play a vital role in the condition of a dog’s coat, particularly those high in methionine and cystine amino acids because they synthesise keratin (Dethioux, 2008). Complete dog food diets contain these amino acids in suitable concentrations through meat protein, however vegetarian diets show a marked deficiency in these amino acids, and soy protein has a proven negative effect on serum lipids (Anderson et al., 1995); therefore the dog may suffer from alopecia and depleted coat condition when on a plant-protein diet (Dethioux, 2008). Thiamine is a vital part of carbohydrate metabolism and deficiency can severely affect parts of the body which have high energy requirements, such as the brain (Markovich et al., 2013). Clinical signs of thiamine deficiency may take weeks to develop, but will be characterised by a progressive loss of normal motor function such as a head tilt, falling and lack of coordination, ultimately ending in seizures and death if untreated (Markovich et al., 2013). Furthermore, soy has been identified in controlled studies as an important allergen, although incidences of soy allergies were significantly lower than those relating to beef and dairy (4.7% and 34.2% respectively) (Wills Harvey, 1994). Treatment for amino acid, vitamin and mineral deficiencies involve feeding a balanced nutritional diet appropriate for the dog’s size, age, activity level and health, which in a vegetarian diet is possible through the addition of supplements (Michel, 2006). CONCLUSION Proteins from non-meat sources are harder for dogs to digest and therefore are of less nutritional value than meat. While dogs can survive on this diet, the lack of sufficient protein and other dietary constituents such as vitamins and minerals will lead to improper nutritional value which can ultimately affect the health of the animal. From a manufacturer’s perspective, it is possible to create a vegetarian pet food which complies to AAFCO standards of nutritional content, however the economic savings of not using meat are offset by the need to add supplements and highly refined components to improve palatability and digestibility. For the owner, although they may feel less guilt by feeding their pet a vegetarian diet, they must feed a greater quantity to achieve similar levels of protein and nutrients within the animal (Rothberger, 2014) and the general healthy appearance of their pet is often diminished (Dethioux, 2008). Although dogs can survive on a diet of vegetarian-bas ed protein, the natural instincts of a hunting animal still exist from the ancestral wolf and given the opportunity a dog will forage for alternative sources of food (Bradshaw, 2006). The general literary consensus remains that dogs are opportunistic feeders within the Carnivora, and their physiology shows a preference for ingesting and digesting meat protein (Hilton, 1987).

How To Get Better At Basketball :: essays research papers

Hey all you amateur basketball players out there. Read this to find out how to improve your game! Tip 1: To be a great basketball player, you first must know your strengths and weaknesses. Big tall people don't need to shoot threes and short people shouldn't be in the middle struggling to get rebounds. Very physically able players should use that to there advantage to jump higher, run faster, and play better than their opponents. Not very strong or fast players should use fakes and their brains to score points. Tip 2: Team mates hate ball hogs, especially ball hogs who don't have any skills. Team mates respect passers who can penetrate and pass. Tip 3: If you're on a fast break and there aren't any defenders, then you don't need the whole team running down the floor, duh. Some people should stay back on defense. Move 1: The Drop Step This is a move to help you get to the basket. While your powering off the dribble and about to take a lay-up, instead of the two steps, you can land of your two feet at the same time, pump fake, and then get in the air again and shoot the ball. This helps your self from tripping over legs because you can easily jump over them. Move 2: The Jumper While your putting the moves on the defender but you're not getting anywhere, bounce the ball "behind" your back, not "around" your back (there is a difference), then jump backwards, catch the ball in your hands and shoot it. This move shakes off your defender for enough time to give you space for a good shot. Move 3: The Spinning Crossover Start with dribbling the ball with either hand, then cross over to the other hand but while its still in the other hand, spin around that way to bring it back to your right. For example, let's say you start with your right hand, once you take the ball to your left hand the defender might move to the left thinking you will go that way. Instead the bring the ball back around to the right again giving you enough space to burn past your defender and "take him to school.

The Filipino Christmas: A Reflection of One’s Tradition

Christmas is more than just a celebration; for most Filipino-Christians it is a way of welcoming the coming of their savior Jesus Christ. Being in a country were catholic is dominant, church plays a big role when it comes to Christmas, for the nine dawns before Christmas they have something called Simbang Gabi where they attend mass for the nine mornings leading up to Christmas. I think it is believed that if you attend all the masses, you can make a wish. Since it was really early in the morning and a bit chilly Filipinos normally look for something warm to eat and there are vendors selling food such as Puto Bumbong and Bibingka. Simbang Gabi is forever a part of the Filipino Christmas which is distinct from other countries who also celebrates Christmas.Another tradition is the reunion and for young Filipinos, it is the time when most grins are seen, parents are less likely to scold them, school works do not give too much pressure because there’s none, candies and chocolates fill their stomachs, and ninangs and ninongs fnally appear with their heart-warming gifts or aguinaldos, best dresses are worn and new shoes pamper their feet. For the old ones, this is the time when â€Å"thank you† becomes a common expression, sweat shirts and long sleeves which were kept in the deepest part of the closet are finally worn, and friends, both old and new, finally meet for the longest time.Living in a place who has different traditions during Christmas has showed me something very different even though we don’t celebrate it, I learned to be thankful for the family that I have around me during Christmas and I learned that receiving is not everything, it is always better to give.

China Construction Market The WritePass Journal

China Construction Market Intoduction China Construction Market ). As noted above, the potential to form a JV based on the technology and knowledge within the company is immense as Chinese builders look to rein in costs and compete more effectively in an oversupplied market. One area of consideration for a business would be the current structure of the market, with previous research noting that the Chinese construction market is largely made up of state-owned and local private enterprises (World Bank, 2014). According to recent research undertaken (EUSME, 2013) privately-owned companies control 81% of the market, state-owned 18%, while foreign-funded firms control less than 1% of the overall market. From this, it could be assumed that regulation and business practices may restrict some international companies from moving into the market. Regulation: many companies that have attempted to establish Chinese entities have experience strong regulatory constraints; with the Chinese see protective of their domestic industry (Rowley, 2014). It has previously been noted that it is difficult to obtain building sector licenses given that Chinese provinces will favour the use of local construction companies, with corruption still a major issue to overcome (US Department of Commerce, 2012). Furthermore, it could be mentioned that China is quite risk adverse to the introduction of new building/material techniques, with regulation in place that quite often restricts the entrance of new technology into the market due to an inability for the country to assess its implications on the wider industry, which to some could be seen as a form of protectionism given that the construction sector is such as large employer within the country. While a JV may be beneficial for an international company given its access to a local market player who understands the market, the company must be wary of the technology or knowledge it would be sacrificing in the process (Cameron, 2012). It may also be noted that given current market conditions in China, some Chinese companies may be willing to form JV’s with Western counterparts in a bid to gain access into the recovering markets in Europe and the U.S. Again, the difference in regulation may affect the attractiveness of the Chinese market to some businesses. Business Practices: taking into account practices, it could be seen that major contracts in China have been known to be awarded more through relationships rather than product/ service quality (World Bank, 2014). To some Western companies, this may be business practices they are unwilling to follow, or in some cases unwilling to support the management change that is needed to facilitate business in the Chinese market. Taking this into account, the business must ensure that is able to trust the business and its employee’s in the joint venture. Given the difference in doing business and ethics, the UK Company must ensure that the JV does not contradict its standards in the UK (Cameron, 2012). Key Characteristics: key characteristics of the market may also be of importance given that it could be assumed the Chinese growth in construction has to part been fuelled by quantity over quality. There have been a number of reports detailing the major $Billion efforts by cities within China to essentially support rapid expansion, however most of the building work appears to be of a much lower standard/ design than similar projects in the western economies. With this, it becomes a question of whether the current market in China would fit in with the interests and desired outcomes of the UK Company seeking the JV. To provide come concluding remarks, the UK must ensure that it picks a Chinese partner that meets its UK ethical standards and business practices, essentially aligning their priorities to develop a viable business plan for the JV’s development in the marketplace (Paton, 2008). The company must also ensure that it’s safeguarding its intellectual property, mainly when dealing with Chinese companies that are in need of new development/ technology to improve competitiveness in their home market. The company must also ensure that it picks a partner where it can be an equal stakeholder it he project (Bosshart et al, 2010) References AECOM (2013) Asia Construction Outlook 2014, London, AECOM. Anderson, D. and Anderson, L. (2010) Beyond Change Management, London, Wiley Publications. Bosshart, S., Luedi, T. and Wang, E. (2010) Past lessons for China’s new joint ventures, London, McKinsey Company. BREE (2014) China Resources Quarterly: Southern Winter- Northern Summer 2014, Sydney, Bureau of Resources and Energy Economics. Cameron, E. and Green, M. (2012) Making Sense of Change Management, London, Kogan Page Publishers. EUSME (2013) The construction sector in China, Beijing, European Union Research Centre. Financial Times (2014) [Online] Doing Business in China, Available at http://im.ft-static.com/content/images/892eae14-6323-11e4-8a63-00144feabdc0.pdf, Accessed 10.11.2014. Liu, B. Wang, X. Chen. C and Ma, Z. (2014) Research into the dynamic development trend of the competitiveness of China’s regional construction industry, KSCE Journal of Civil Engineering, 18(1), pp1-10. Paton, R. and McCalman, J. (2008) Change Management: A Guide to Effective Implementation, London, SAGE Publications. Rowley, C. and Cooke, F. (2014) The changing face of management in China (Vol. 6), London, Routledge. U.S Department of Commerce. (2012) 2012 Country Commercial Guide for U.S Companies, Washington, U. Department of Commerce. World Bank. (2014) Doing Business 2015: Going Beyond Efficiency – Economy Profile 2015 China, Washington, World Bank. Wu, J. Deng, Y. and Liu, H. (2014) House price index construction in the nascent housing market: the case of China, The Journal of Real Estate Finance and Economics, 48(3), pp522-545.

Free Essays on Censorship Surrounding September 11th

Listen up maggots; you are not special. You are not a beautiful or unique snowflake.† –Fight Club- The September 11th attack on America has revolutionized the world’s understanding of visual culture. Society has been trying to label art forever. Censorship of art is a conflict that affects everyone, whether it be the artist themselves, the viewers, or nonviewers. Drawing the line between what is and isn’t considered art is a difficult task. The continual debate over modern art is a futile task because the definition of art is so individual. I believe as long as the art has some semblance of meaning, intention, idea or thought behind it, it merits it as being labeled as art. There are many people wrongly labeled as artists who create purely for financial gain or stature. This is detrimental to the integrity of other artists who serve their purpose in the art world purely because of the passion for their work. The censorship of art surrounding the attack on America September 11th disturbs me. The media’s cap on releasing any images surrounding the event especially images of the World Trade Center whether in advertising, movies or any element of visual culture is a limit on potential and creativity. The reactions of artists expressing their feelings concerning the event deserve to be shown. Not seeing the images is not going to lessen the severity of the situation at hand or make it go away. Perhaps the government believes by shielding the public from this part of visual culture, it will protect them. This principle of farther from the eye farther from the mind does not apply here. In fact, it might even prove to be the opposite effect and help people deal with the situation more readily. These ideas of labeling and censorship in dealing with the September 11th attacks tie into my own work. At a recent show I had in a friend’s home, a friend of my aunt’s asked me what an appropriate offer fo... Free Essays on Censorship Surrounding September 11th Free Essays on Censorship Surrounding September 11th Listen up maggots; you are not special. You are not a beautiful or unique snowflake.† –Fight Club- The September 11th attack on America has revolutionized the world’s understanding of visual culture. Society has been trying to label art forever. Censorship of art is a conflict that affects everyone, whether it be the artist themselves, the viewers, or nonviewers. Drawing the line between what is and isn’t considered art is a difficult task. The continual debate over modern art is a futile task because the definition of art is so individual. I believe as long as the art has some semblance of meaning, intention, idea or thought behind it, it merits it as being labeled as art. There are many people wrongly labeled as artists who create purely for financial gain or stature. This is detrimental to the integrity of other artists who serve their purpose in the art world purely because of the passion for their work. The censorship of art surrounding the attack on America September 11th disturbs me. The media’s cap on releasing any images surrounding the event especially images of the World Trade Center whether in advertising, movies or any element of visual culture is a limit on potential and creativity. The reactions of artists expressing their feelings concerning the event deserve to be shown. Not seeing the images is not going to lessen the severity of the situation at hand or make it go away. Perhaps the government believes by shielding the public from this part of visual culture, it will protect them. This principle of farther from the eye farther from the mind does not apply here. In fact, it might even prove to be the opposite effect and help people deal with the situation more readily. These ideas of labeling and censorship in dealing with the September 11th attacks tie into my own work. At a recent show I had in a friend’s home, a friend of my aunt’s asked me what an appropriate offer fo...

Research Paper about expensive college tuition Example | Topics and Well Written Essays - 750 words

About expensive college tuition - Research Paper Example Recent studies indicate that there are impacts of high tuition fees on enrollment of students to higher education. The most affected students are from the low- and middle-income families. Studies indicate that almost 60 percent of students from low-income families in United States are less likely to enroll in colleges than those from affluent families. Studies carried out in California and Los Angeles established that every increment of tuition fees by $1000 results to a 16% decline in student enrolment (Jackson & Weathersby 631). Therefore, an increase in tuition fees and decrease in student enrolment forms the basis of this paper. This paper will target colleges and students as the primary audiences. In this regard, this paper will discover the relationship between tuition fees and student enrolment in United States by answering the question â€Å"is student enrolment responsive to increment in tuition fees?† An examination of studies carried out in the past five years indicates that the effects of tuition fees increment have been a contagious issue among scholars. Evidence to support the responsiveness of students towards tuition fee prices will be supported through a review of three studies by Jackson and Weathersby (623-652), Heller (624-659) and Leslie and Brinkman (50-65). These studies will be used to support this research because of their broad range of research methodologies, broad student sample and their time variations. Given these distinctions, these articles replicate numerous accepted tenets. These studies hold that higher education is similar to other goods and services in the market and, therefore, the law of demand applies. This implies that an increase in its price will result to a decrease in its demand and thus low student enrolment. Additionally, these studies hold that the tuition price changes have distinct effects on students. For instance, a $2000 increment in tuition fees probably has distinct effects on different

Fully discuss the multiple pieces of legislation that led to heated Essay

Fully discuss the multiple pieces of legislation that led to heated arguments in Congress that would ultimately lead to the Civil War - Essay Example Moreover, the southern slave masters established that such a characteristic restraint of the current slavery would magnanimously breach the principle of state rights. Abraham Lincoln emerged the winner in the 1860 presidential elections, devoid of ten of the southern areas voting. His characteristic triumph prompted the seven slave areas to pronounce secessions, resulting into the formation of the coalition states even before Lincoln took up a post. Autonomists in the north rebuffed from recognizing these secessions (Yazawa 19). Additionally, the USA government in Washington refuted the recognition of the possession of forts of the allies, though they lay squarely in the region of the confederacy states. As emphasized by numerous contemporary historians, the characteristic disunions were principally the key cause of the war. However, they argue that among those key causes were additional aspects of states’ rights and economics. Notably, the northern populace was augmenting more hastily than the southern, making it extremely difficult for the south to influence the national government. At the time of the 1860 elections, the intensively agricultural southern states had fewer electoral centres, enabling Lincoln to win the presidential voting without the participation of the southerners (Goldfield, et al. 39). The southerners had much to worry regarding the hasty growth of the manufacturing and populace in the case of the northerners. With the aim of sustaining unity in the USA, the chief politicians had constantly moderated characteristic antagonism to slavery, resulting in massive compromises, for example the Missouri compromise of 1820 (Yazawa 11). As the compromise yielded an aversion of an instant political crisis, it did not completely resolve the issue of slave power. Being a fraction of the compromises of 1820, the fugitive slave edict that required the people from the north to aid the southerners in the reclamation of the fugitive slaves

Soy Food and Semen Quality Essay Example | Topics and Well Written Essays - 1000 words

Soy Food and Semen Quality - Essay Example This paper also provides brief summaries of the articles for easy analysis and understanding of the subject matter. The article reports the inverse relationship between the consumption of soy products and isoflavone compounds with respect to sperm count. It states the findings of the original research that men who consumes soy food at an average of one-half serving per day will likely to have lower concentrations of sperm cells. It also highlights that the effects of soy products on sperm productions are heightened on people who are obese or overweight. The article reports on the results of the experiments on animals and points out that there is insufficient evidence that will prove the effects on human reproduction at this point. It also mentions the 15 soy-based foods that were used by Dr Jorge Chavarro and his colleagues on their research: "tofu, tempeh, soy sausages, bacon, burgers and mince, soy milk, cheese, yoghurt and ice cream, and soy products such as roasted nuts, drinks, powders and energy bars."(1) It also relays the conclusion of the research which stated that the inverse relationsh ip between the soy products and sperm count is more evident on people with higher sperm concentration and who are overweight. B. Research Article: Soy food and isoflavone intake in relation to semen quality parameters among men from an infertility clinic Previous researches prior to their study proved the adverse effects of high concentrations of isoflavone compounds which are found on soy-based products on animals but data on its effects on human beings are limited. Chavarro et al. (2) test this relationship on human beings through semen analysis. The semen samples came from 99 qualified male donors and where analyzed at Massachusetts General Hospital Fertility Center. These men were also asked to provide information on their diet involving the 15 soy foods during their last 3 months of consumption. For the statistical analysis, they used linear regression on the male consumption of soy foods and quantile regression for the sperm concentration distribution. The results show that there is an inverse relationship with the soy food consumption and sperm concentration. The results were more seen on the 90th and 75th percentile or those with higher sperm concentrations and on the obese males. The authors conclude that higher intakes of s oy foods and soy isoflavones are related with lower sperm concentrations among males. III. ASSESSMENT For the truthfulness of the media report based on the original research article, the news article has reported the relationship between intakes of soy products with sperm concentrations similar with the findings of the research. The report has cited the important facts in the research study that will prove the linkage of soy foods and sperm concentrations. However, the research article did not focus much on the actual serving size of the soy products but more on the amount of soy food intakes. Although the survey that they used on getting

Process of Dealing with Death Essay Example for Free

Process of Dealing with Death Essay When they are gone, we must learn to carry on. In today’s world, there are few things if any at all that last forever; whether it be something bought in a store, or even us human beings everything has an expiration date. Death is not a simple thing to cope with. It takes time to go through the stages of grieving and reach the final point of acceptance. As people, we differ from each other, which means that it may take a week, a month, a year, or even more time for someone to cope with the death of a loved one; it all depends on the person. The stages of grieving after a death in the family vary for everyone but most commonly they tend to include anger/denial, guilt, and the final step in coping with death, acceptance. It is often hard to accept the fact that someone who has always been by your side could suddenly be gone forever. The reality of the situation does not always kick in right away. Some people choose to deny the fact that someone they care about has passed away because they are simply not capable of handling the truth. In some cases, denial combines with anger at the passed loved one because they feel that the person who died left them too early and at a bad time. This was the case when my grandmother (my mom’s mom) passed away a few years ago. My mom was my grandmother’s only daughter that lived here in America therefore they were very close and cherished each other greatly. I have a vivid memory of my grandmother’s deceased body laying on her bed with my mom sitting on a chair next to her and pounding the wall with her fists screaming, â€Å"Why did you leave me, how do you expect me to go on without you?! You can’t be gone, no, this isn’t happening! † It was a hard sight to witness; first off, because of the fact that my grandmother had passed away, that pain on its own was difficult to deal with and to add on top of that my mom was in such an extreme state of denial and anger she would not let anyone near my grandmother. My dad and one of my uncles forcibly took my mom out of the room in order for the funeral home attendants to remove my grandmother’s body. Speaking from personal observations, the time that it takes for people to stop denying the fact that one of their loved ones has passed on, varies depending on the person. After a death in the family, those close to the deceased may experience a sense of regret or guilt for their actions and those of others. Once my grandmother passed away, I had a conference with my school counselor who asked me to tell her about the emotions I was feeling towards my grandmother’s death. One of the emotions I picked out was guilt. I explained that I felt guilty for not having spent enough time with my grandmother, and at that point (thinking like a child) I felt that my grandmother may have passed away because I did something very bad to upset her and she simply did not want to deal with me any longer. My cousin experienced similar feelings. Her emotions were centered more on regretting the times when she had an opportunity to spend time with my grandmother; but she chose to do something else instead. Other people may try to comfort themselves by finding someone to blame for the death of their loved one. Most commonly, this blame is directed at doctors. Even though there may not have been any opportunity for the doctor to heal or revive the dying patient, it helps some people to identify the doctors as the guilty party. The reason why they direct all of their negative emotions to the doctor is because they say, â€Å"It is the doctor’s job to make him/her better; he/she died because the doctor didn’t do everything in his power to make him/her better†. Everyone deals with death differently; some people may feel guilty for their own actions while others tend to look for a figure that they can blame for the death of their loved one. Acceptance is the final step in coping with death. This is the time during which those close to the deceased are able to go through an emotional catharsis. Arriving at this stage is not easy but it pays off because you are finally able to â€Å"let go†. It is important to keep in our memories those near and dear to us, but it is equally as important not to wallow in the past because by doing so, all hope for the future is suffocated. Accepting the fact that someone you love is gone forever is difficult, it is normal to feel filled with emotion. Once the fact that my grandmother had passed finally set inside my understanding I cried for many hours every day. Crying was my way of letting out all of the emotions that I had stored inside of me after witnessing the pain my mom had gone through and losing my grandma. Saying good-bye is not easy, but it is something that must be done. Everyone copes with death differently. It may take longer for some people to realize that even though they may have lost someone who has always been of great importance to them, life must go on. This is why it is important to learn ways in which to deal with the situation and simply make the best of it. Some things can be undone; unfortunately, death is not one of those things. Even though discussing death is not a cheery topic, it is important to not only know but also to understand the different stages of grieving because as humans we cannot run away from death or avoid it. All people have an expiration date on this planet, for some it is sooner than others. Understanding the steps/stages in the grieving process can be beneficial when helping a friend cope with the loss of a close member of their family. By knowing the steps and what they consist of, you will have an understanding of why the person is reacting the way they are. It also makes it much easier for you to guide the grieving individual to the final step of acceptance from which they can return to their everyday life with the understanding that death is part of the human life cycle, and as depressing and difficult as it may be to comprehend it is an inescapable aspect of our human lives.

Unsettling Language in Elizabeth Bowen’s The Demon Lover Essay

Unsettling Language in Elizabeth Bowen’s The Demon Lover Elizabeth Bowen retells a popular folk tale in her short story, "The Demon Lover." The title suggests that the plot consists of a woman being confronted by a demon lover from her past. Bowen does not stray far from this original tale. Instead of originality, Bowen's prose relies on the use of subtleties to keep the story interesting. The story's subtleties feed us questions that continually grab our interest. Bowen immediately begins to create a sense of uneasiness in the first paragraph. As Mrs. Drover, the protagonist, walks toward her London house, "an unfamiliar queerness had silted up; a cat wove itself in and out of railings, but no human eye watched Mrs. Drover's return" (36). The author's use of the word "queerness" puts the reader on guard for something out of the ordinary. She then follows it by the description of a cat-a mysterious creature-wondering down the street with no regard to any passersby. The phrase "no human eye watched" seems to be overstating the situation. Instead of just saying that nothing was watching Mrs. Drover, the author chose to say that no human was watching her. We are led to question whether the cat was the only non-human watching her or not. And, if not, what else was watching her? The feeling of uncanny continues throughout the next paragraphs. The house Mrs. Drover enters is given characteristics that suggest that it is living. There is a "bruise in the wallpaper" and a piano "had left what looked like claw-marks" (36). On their own, these descriptions would not have created uneasiness. But, the house that bruises and furniture that leaves claw-marks contribute to the sense of uneasiness that had already begun to develop. W... ... no resulting rescue (40). Her screaming leads us to believe that she had in fact gotten into the demon lover's taxi. As the driver "made off with her into the hinterland of deserted streets," we are still left questioning who exactly the driver was, how he had come back from the dead, what Kathleen had promised him, and whether she had actually remembered her promise and had used it as an escape to her monotonous life (40). All of the unanswered questions, along with subtle uses of unsettling language, create an unsettling effect throughout the story. The title, "The Demon Lover," gave a good general idea of what Elizabeth Bowen was writing about, but her clever writing left interesting questions lingering throughout the story and even after its end. Works Cited Bowen, Elizabeth. "The Demon Lover." Collected Stories of Elizabeth Bowen. New York: Knopf, 1981.

Bba International Hospitality Management

Marketing Export Plan International Business Orientation Exporting FEBO to ChinaPart 1 Table of content Introduction4 1. Strategic Profile5 1. 1 History5 1. 2 Strategies5 1. 3 What to do in China6 1. 4 Suppliers6 2. FEBO internal analysis7 2. 1 Product position7 2. 2 Marketing capability8 2. 3 Research and development capabilities8 2. 4 Organisational structure8 2. 5 Human resources9 2. 6 Facilities and equipment9 2. 7 Past strategies9 3. Target market (external research)10 3. 1 Selection10 3. 2 Operating risks10 3. 3 Market potential11 3. 4 Costs11 3. 5 Potential local and foreign competition11 . 6 In-depth analysis12 3. 7 Population characteristics and purchasing power12 3. 8 Basic infrastructure including transportation and communication facilities13 3. 9 Cultural factors13 3. 10 Resource13 3. 11 Government restrictions and regulations on trade14 4. Target group15 4. 1 Market Access Requirements (MAR)15 5. SWOT analysis19 6. Critical success factors21 6. 1 The industry21 6. 2 Comp etitive strategy and industry position21 6. 3 Environmental factors22 6. 4 Temporal factors22 6. 5 Managerial position22 Conclusion25 List of reference:26 IntroductionThis report is an export marketing plan, about exporting FEBO to China. The report is divided into two parts. This is the first part which is more about the company at the moment the internal and external analysis. It concludes a strategic profile about the history, the strategies, and what to expect in China. Than as all ready mentioned the internal analysis, what are their capabilities, product position, organizational structure, human resource and their facilities and equipment at the moment. The target market is the external analysis which concludes their market position, risks, cost, purchase power and PESTEL analysis.Then there will be explained about about the target market, what is it now and which segment do they want to reach in China. The report consist about a SWOT analysis from FEBO now and the possible op portunities and threats for the China market. In the critical success factors the industry will be discussed and the competitive strategy and industry position. The second part is more about the implementation about exporting FEBO to china. The different market entries, sales and marketing plan and the technical aspect. But there over later more. 1. Strategic Profile 1. 1 History FEBO was found in 1941 by J.J de Borst, he started with â€Å"Maison Febo† as a bakery in Amsterdam. The founder learned that quality is the key factor of success. So he was always busy with improving the quality of his products. After a while Mr. de Borst decided to expand his assortment with homemade salads and kroketten which were sold as a take away or to eat them straight away. Since, there was a high demand, he decided to close the bakery and continue with a kitchen. FEBO made all the products in its fabric. In addition, shops opened where the products could be sold, through the famous â€Å"w all†. Mr. J. J. e Borst did not want to outsource the production because then he did not have control over the quality anymore. Because of this successful concept in 1978 the first franchise settlement was opened in Amsterdam. A few years later other FEBO’s opened their doors in; Purmerend, Hoorn and Hoofddorp. Those neighbor cities of Amsterdam were chosen, to keep the existing target group also called an overflow area. In 1990 the son of the founder took over the company and built a big kitchen in Amsterdam were they produced all the products, they own this kitchen as well to keep their production in their own hands.Later, other franchised FEBO’s opened their doors in the rest of Holland. Now a day there are 61 branches and 55 of them are franchised. All of those shops need to be modern and to have the same charisma. Hygiene is very important and the counter is the hearth of the shop. Everything is about the product, high quality and quick stock turnover. All t he FEBO’s need to be located on A1 locations, and what is more, they need to have a certain surface, minimum of 80m2. (Febo) 1. 2 Strategies Strategy formulation can be analysed through the model of the Strategic lenses.This model suggests that there are 4 ways of formulating and implementing a strategy. Namely those are strategy as design, as experience, as ideas and as discourse. Companies that formulate strategy as discourse are using models and analytical tools to carefully analyze the situation. FEBO is not implementing this way of strategy formulation. It is more using the strategy as experience way, as the strategies and way of doing business are based on past experience. This can be seen yet from the begging, when FEBO expanded from bakery to franchise fast food because of the experience that this is what the customers want.Moreover, strategy as ideas is to be innovative and use the full potential of employees’ ideas. This is also what FEBO implemented, when th ey found the food walls. The last lens is strategy as discourse and this is to use language to formulate a strategy. This angle of looking at a strategy can be also found in FEBO and more particularly in its logo- The most delicious. This logo passes the strategy of good taste to both its employees and customers. (Johnson et. all, 2008). At the moment FEBO is number one mark leader of the fast food sector in the Netherlands.This also has to do with their strategy; â€Å"Quality stays†. FEBO is continuously busy with improving their receipts and products. Also freshness is one of the strategies, all the products are made the same day as they are sold. The products are made of the best quality of meat, herbs, butter and flower. After they are made they are transport by FEBO`s own trucks to keep the quality high. What FEBO is also very famous for is the concept of getting food out of the â€Å"wall†. This is a typical Dutch, and only at FEBO’s.People have to put so me coins in the machines and they can choose their snack without ordering it. This is considered as Smart strategy, because it created a better brand awareness and now everybody recognizes the food out of the wall as part of FEBO. 1. 3 What to do in China This report is analyzing and considering the possibility of export of FEBO to China. FEBO is a typical Dutch fast food chain, where people can 24/7 get food out of the wall. When exporting this to China it is important that the Dutch style identity and the same products, quality and the â€Å"food wall† are preserved. 1. Suppliers It is important that the products are kept as much as possible the same as they are in Holland. One of the basic strategies of FEBO’s is freshness, which means that is it not possible to export the products from Holland all the way to China. They need to be made in China, some essential ingredients as herbs can be exported, but products as meat and potatoes have to come from China. Those ing redients have to be prepared according to the typical Dutch receipts. This method also saves money, because the company does not have to fly over all the raw ingredients to make the snacks. . FEBO internal analysis An internal analysis of an organisation is performed to evaluate its current position and recourses and determine the strengths and the weaknesses. In this part of the report internal analysis of FEBO will be done on the basis on evaluating its product position, marketing capability, research and development, organisational structure, human resources, facilities and equipment, past strategies. 2. 1 Product position The current products of FEBO are all fast food, which can be taken from a wall.However, what distinguishes FEBO is that its products are fresh and never a compromise on quality is made. The company is choosing carefully the best suppliers and producing its products every day in a fabric in Amsterdam, in that way there is a direct control on the quality. After b eing produced in Amsterdam, the food is distributed through the companies own logistic channels to the 61 shops in the Netherlands. In order to make the product positioning of FEBO clearer, the company will be placed on the strategic clock which can be seen in the graph below. Evaluation will be made on the basis of quality and price.The product of FEBO is differentiated from the other fast food, but differentiation is not their strategy as they are also keeping the prices low. What the organisation is doing can be named as hybrid as they are offering more quality and low price. The combination of the two is normally difficult to manage and most companies provide either quality or cheap product, but FEBO achieves both by selling big quantities and distributing the costs over a big production. 2. 2 Marketing capability The marketing concept and at the same time advertising promise that FEBO is using is the most delicious.The accent of the company is definitely on the quality of the i ngredients and the freshness of the food offered to the customers. FEBO is also having a cheap price, but this is not directly communicated to the customers as sometimes people consider low priced products as low quality products. That is why the marketing capability is all about the high quality and appeal to the customers. This is also the reason why, no matter that it is a franchise company, FEBO apart from know-how and brand is also providing the franchisee with the in-house produced and distributed food on daily basis. 2. Research and development capabilities FEBO extended its range of products throughout the years of its foundation. However, the concept of high quality is something that stays in the company. It is making research and developing only the new products that fit in the major concept. In addition the company is performing a research for every new franchisee and has certain requirements as opening shops only in A1 locations. What is more, FEBO has done a research an d provided a map with possible locations for new shops. If a franchisee suggests another location, FEBO will conduct research and evaluate if it is suitable. . 4 Organisational structure FEBO was opened as a family business and still the director today is a family member. He is already a third generation running the company. His name is  Mr. JR Breast and he is on the top of the organisation. The structure of the company is kept simple with direct relations, so that it can work effectively and quickly. There are several management departments, performing the basic tasks. Namely those are- Quality manager, Franchise manager, Marketing manager, financial manager and Manager company stores.They are all directed and controlled by the director of FEBO. The Franchise manager is working together with a consultant for franchising and the financial manager has financial administration. Moreover, there are two secretaries working in FEBO as well. With this structure every employee has tasks and responsibilities and there is no confusion about who is doing what. The organisational structure of FEBO helps in achieving quick and fruitful relationships with franchisee. 2. 5 Human resources The employees working in the management of FEBO are professionals and are carefully selected.They all contribute to the process of adding value and producing and delivering high quality products to the customers. The human resources that FEBO employs also include their franchisee and the full and part time employees working in the shops, so that is why the management of FEBO is considering each case separately. An approval to be a franchisee of FEBO is only given to the ones that cover the requirements. Human resource force is important for FEBO because quality products cannot be produced by unqualified personnel. 2. 6 Facilities and equipmentThe facilities and equipment of FEBO are very important part of the competitive advantage. The walls or vendor machines placed at the shops of FEB O are something unique. They help in delivering fast service to the customers and are even considered as an attraction by the tourists. Furthermore, the shops which are also part of the facilities of FEBO are only in A1 location, which means that a lot of people pass by them and this is an advantage compared to competitors who do not have such good locations or at least not for all of their shops.Very important facilities for FEBO are its fabric and trucks without which the company will not be able to control the quality throughout its whole chain and will be highly dependent on outside organisations. 2. 7 Past strategies FEBO started as a family owned bakery and because of the success and interest it started growing. It can be said that the strategies were not carefully planned, but they emerged from the everyday doing business and from the customer needs. Moreover, as FEBO`s strategy is to produce in-house to keep the quality, this was a strategy that was formulated from the gaine d experience.The family saw that the customers value the personal touch. That is why no matter that the range of the products is growing and there are more and more FEBO restaurants, the quality is kept high by still holding the production and distribution in house, because the past experience shows that this is the formula for success for FEBO. 3. Target market (external research) 3. 1 Selection The choice of market selection is a key strategic option in export marketing which provide the basic information for export marketing mix decisions.In general, the selection is through identifying and analyzing different possible markets for export market expansion from aspects such as market size, market growth, competitive conditions and government regulations, etc to determine the most suitable target market for the company to export at the current situation. Therefore, the selection for target market can be seen as a really essential process for the exporting and international marketing . FEBO is a traditional Dutch company. In addition, it is liked by most of people in the Netherlands no matter from which nationality they are.Therefore there are a lot of choices of feasible countries for export marketing. According to Douglas and Craig (1983), by examining the operating risks, market potential, costs and potential local and foreign competition, the list of feasible countries could be evaluated and ranked. As the result, the most suitable market would be selected out. However, it still needs to be further in-depth analyzed later. (Albaum, 1998, P132-133) For the reasons above, the following part would be the assessment of different choice markets for FEBO’s export marketing later in order to select the most suitable target market for FEBO.The assessment had been divided into three possible options: a Central or Eastern-European country, a North-American country and an emerging Asian country and would be test as the above four aspects according to Douglas and Craig. 3. 2 Operating risks Operating risks, which is also called business risks, mean the risk arising from a computer’s business. To be more specific, it includes risks from the change of people, system and process during the business. What is more, some factors like fraud risks, legal risks, and physical or environment risks also could be involved in operation risks. Operating risk definition. (n. d)) At this aspect, the three options have almost the same risks if choose to expand because for FEBO the three options are all new markets. If FEBO wants to open new stores no matter in the centre or eastern-European or north-American country or an emerging Asian country, a lots of risks at aspects like manufacturing, transportation or even customers and suppliers would exist undoubtedly. However, among this situation, the emerging Asian country such as China has low labor costs which could also mean low labor risk and can be considered as an opportunity. . 3 Market potential M arket potential means the potential of the new market for the future development. For instance it could include the potential amount of customers, the potential products demands, and the potential profits. From this point of view, the Central or Eastern-European market and North-American market are not suitable because the lifestyle of people there is almost the same as in the Netherlands, although the majority of people like fast food so that there are a lot of customers and high products demands, the alternative fast food, competition of FEBO is very high.Therefore it can be predicted that the potential profits can suffer. However, in an emerging Asian country, like China traditional food still stands in a leading position. Although many fast food companies such as KFC and McDonalds’ become increasingly popular by people there, FEBO still seems a new kind of fast food for the â€Å"get food out of wall†. Time saving could attract more potential customers which would lead great potential profits as the result. 3. 4 Costs Simply the costs contain material, time, resource, manufacture and delivery of the products or services of the company. Cost definition. (n. d. )) Among the three options, only the emerging Asian country like China has low labor costs and low tax, therefore at this point, China accounted for the most of advantages and could be seem as a good choice for FEBO’s export. 3. 5 Potential local and foreign competition The same as what had already been mentioned in the point of market potential, there are too much competition in the Central or Eastern-European market and the North-American market as there are too many similar industries, so FEBO has lower opportunities and higher threats if choose these two options.On the contrary, China, as a developing Asian country, has scant fast food industries which mean less local competition. Moreover, at the beginning of international business, FEBO could seize the first opportunities an d then could be easier foothold in the China market than the other similarly industries or companies which entered later. To sum up, according to those reasons above which got from careful analysis, the best choice of FEBO’s export marketing could be clearly seen as China. 3. 6 In-depth analysis After market selection, the most suitable option for FEBO’s export marketing is China.For further analysis, a number of variables which could also be called indicators are useful for assessing the export potential of the international market—the China market. In order, to have a more complete and detailed overview of the China market, the potential impact of those variables needs to be examined. In accordance with Albaum, G. , generally speaking, the physical characteristics, political tendencies, socio-culture characteristics and economic factors are the four main elements which would influence the results of in-depth analysis.More specifically, indicators would include a list of for instance the physical geography of the country, the local industries. Since it would be much more difficult and complex to examine every indicator, several relatively important variables are chosen to analysis. Those are the following: population characteristics and purchasing power, basic infrastructure including transportation and communication facilities, cultural factors, resource and government restrictions and regulations on trade. (Albaum, 1998, P136) 3. Population characteristics and purchasing power As all known, China has a large population which can be seen as benefit for export because more people means more demands. Therefore, it will be clear that the first choice for FEBO to export is the bigger cities in China such as Beijing or Shanghai. In those bigger cities, there are more people and especially more rich people who have larger purchasing power in comparison to people in other small cities. In addition, Big cities have more competition and the major ity of people there have a fast pace of life.There is a very high possibility that they would like FEBO’s â€Å"get food out of wall† model. As a famous typical Dutch fast food, FEBO could help people save a lot of time from cooking and there is no doubt that it would be accepted and further loved by most people living in the bigger cities of China. 3. 8 Basic infrastructure including transportation and communication facilities Take Shanghai as an example, there are lists of transportation methods that could be choose for transportation such as bus, truck, subway, train and even plane if necessary.For one of FEBO’s strategies of freshness, the bigger cities in China like Shanghai could be ensure the transport the raw materials or final products in time and always keep fresh as their original quality. Second, the same as Amsterdam and Rotterdam in the Netherlands, the bigger cities such as Beijing and Shanghai in China also have complete and sound communication f acilities. The internet system is the bridge between the headquarters and branches both in the Netherlands and China as well as that between stores and distributions or manufactories.In a word, no matter which link has problems, the communication facilities could assume the responsibility for exchange information. 3. 9 Cultural factors For the cultural aspect, people living in bigger cities in China are more likely to want to try international food than those living in small cities. The reason is that there are a lot of foreigners living in the bigger cities in China especially Shanghai and Beijing and the local population there is more opened to European cultures.Since different nationalities are living together, they are influenced by each other and it is obviously that more and more Chinese accept and even love the foreign food. Usually people that live in bigger cities in China often have less prejudice or fear, furthermore, they have a more modern lifestyles, and they treat for eigners more friendly. Most of them can speak English or other languages so that they would probably prefer to talk with traditional Dutch employees in FEBO’s stores in China about the lifestyle or environment if the Netherland.They will be able to communicate in English. 3. 10 Resource As mentioned above, one of the strategies of FEBO is freshness which means it is not possible to transport the products from the Netherlands to China every day. To address this problem, the products sold in China’s stores need to be made also in China. Therefore only some essential ingredients as herbs still can be exported to keep products of FEBO in China also have traditional Dutch taste and at the same time could save costs.As China is large and owns many resources, it is believed that most of resources that FEBO needs to make products could be found in China such as meat and potatoes and so on. In addition, human resource is another significant element. The larger population especi ally in bigger cities of China means that FEBO does not need to worry about labor problems. Moreover, the lower labor costs in China could also help FEBO save money and can be a better option than exporting Dutch employees from the Netherlands. 3. 11 Government restrictions and regulations on tradeWith China’s accession of WTO, the government pays more attention on international trade than in the past. In addition, Chinese are encouraged to develop international business abroad and the government also welcomes foreign investments in China. Lowering the amount of restrictions on trade and formulating stimulating regulations on trade are what the government already did and would further developed in the future. Therefore this is a good opportunities for FEBO’s export marketing plan to China. Many encouraging regulations such as lower taxes could also lower the risks of FEBO’s export. . Target group Since the first target market for FEBO’s export plan had be en determined as bigger cities in China such as Beijing and Shanghai, the next step is to search for the most suitable location for FEBO’s first store. After a list of researches, the first destination for FEBO’s export would be Shanghai, therefore the following part would be about the situation in Shanghai. FEBO is a fast food company; so that the target group of it would of course young people as for example students and office people.The young usually like fashion and could easily accept new products. They like foreign foods better than the older people. Therefore the problem is how to attract them come to FEBO. To address this problem, some research had been done. Through the results, there are a lot of European companies established in every district of Shanghai, so that it can be hardly to circle for a specific district for Europeans. For this reason, the final location of FEBO would be the city centre of Shanghai which also could be seen as the a1 location. Gene rally peaking, people come from other places, especially from other countries always choose the most famous food to eat; however, there is another choice, that is to follow with the local people. That is because the natives would choose the best food among the whole city so that there is no doubt that the tourists could find delicious food with the local people. Therefore, to attract more customers, the target group for FEBO at the beginning should be those European people in Shanghai. When people see a lot of European people come to FEBO, then they would come as well.Furthermore, with a lot of European people, FEBO could have a more European environment as it is expected. 4. 1 Market Access Requirements (MAR) Standardized products and services are considered to be a confidence builder, and that can be perceived as safety, healthy, secure, high quality and flexible. So the standardized products or services are widely accepted, commonly trusted and highly valued. There are several st andards for FEBO to export to China. This part will be discussed by different aspects. In this part, PESTEL will be used to analysis these factors. Political:It is an important economic development strategy for China to bring more foreign investment, so Chinese government offers more preferential policies to foreign companies. The most relative policy for FEBO is tax; it is lower than in Netherlands. Chinese government announced that foreign companies have to pay 25% of income, which is lower than 25. 5% in Netherlands. FEBO will earn more money because of this low tax. And for the new foreign companies, if they want to operate more than ten years, and then in the first two years, they can exempt from corporate income tax. It is a good open policy for FEBO to enter to Chinese market.Economic: Source from official says that the economic in China is optimistic. Generally, Chinese economic is increasing rapidly. Ranked seventh in the world GDP, GDP growth rate is the first in the world . It is suitable for FEBO to develop to China. Social: Although China has a long history, Chinese people are becoming more open to different cultures than other countries with deeply embedded local customs. Nowadays, the educational level is high, and Chinese people can adopt more foreign customs and values. In some big cities, the pace of life is fast, so people prefer fast-food than traditional one.As it can be seen that McDonald, KFC and many more foreign fast-food stores opened in China, FEBO can be next good choice for them. Technological: FEBO has more or less the same technologic as other fast-food stores. But for some sauces and some special traditional Dutch food, FEBO has its own technologic. What is more, FEBO will use this Dutch fast-food technologic also in China. Environment: As food industry is famous and quickly developing in China, FEBO can catch up with the situation, and develop to Chinese market. After FEBO set foot in China, there will be more jobs for local peo ple.It will also bring competitive crisis to relative stores, and this will promote the virtuous circle of competition in the market. FEBO can be an environmental company, and will do more changes on environmental item, so it could be more adopted than other non environmental friendly business. Legal: FEBO has to obey the laws and relative constraints, some important legal issues are described detailed as below: * FEBO first has to obtain the certification of International standard organization (ISO), which is the world’s largest developer and publisher of international standard.FEBO is a Dutch brand, and if it wants to develop to Chinese market, then it becomes an international business. If FEBO gets the ISO application, it will bring a lot of advantages to the business: * Strengthen quality management and improve enterprise efficiency. If FEBO implement at ISO, it can be scrutinized in according to international standard quality system for quality management. It will greatl y improve work efficiency and product qualification rate, and rapidly increase their economic and social benefits. * Access to international trade pass, it is conducive to across international technical barriers.Especially in the â€Å"World Trade Organization†, member countries exclude the tariff barriers each other, so certified is the main way to eliminate trade barriers. * To be an invincible position in the competition of product quality. Quality competition has become the primary means of competition in international trade. ISO certification can help FEBO improve the product quality stably. * What is more, to enter Chinese market, it is essential for FEBO to have Market access barriers for other relative stores. So FEBO has to get certificate from Chinese food industry. FEBO has to meet China`s health, safety, quality and environmental objectives.As it has been mentioned in the previous part, some essential ingredients as herbs can be exported. So the technical trade ba rriers of China can help FEBO realize these policy objectives by restricting entry of unsatisfactory products at the border. The barriers can be divided into mandatory approval and voluntary approval. * Mandatory approval CCC (China Compulsory Certification) is the fastest way to enter Chinese market. It is a system to replace the Compulsory Supervision System for Product Safety Certification and the Safety License System for Import Commodities.Besides, for the food products, FEBO has to comply with the Chinese GB standard. * Voluntary approval FEBO can apply for the CQC(China Quality Certification) Mark certification. This safety products certification system involves hundreds of products divided into over 50 categories, which include protecting consumers’ personal and property safety and safeguard their rights and interests, improving the product quality of domestic enterprises and increasing the product competitiveness in the international market; and also facilitating for eign products accessing into the domestic market.The products categories that not covered under CCC certification can be subject to the CQC Mark certification. So CQC Mark certification can be regarded as the replenishment of CCC certification. There are several items in CQC Mark certification, and what FEBO needs to get are: CQC Safe&Performance Product certification, and CQC Environmental Product Certification. If FEBO can have two powerful certifications to ensure its quality and safety, it will be treated as a European fast-food brand that with very high quality.Strengths * Number one fast food chain in the Netherlands * 61 shops in all big cities in the Netherlands * A1 locations only * Big target segment * longer opening hours) * Unique â€Å"food out of the wall† concept * Large assortment * FEBO mobile * Daily fresh produced products * High owners equality * Own their production (logistics and production)| Weakness * Lot of waste because of large assortment * Lack of control because of all the different franchises * Cost a lot of money / time to manage the hole distribution channel * Only in the Netherlands| Opportunities * Easy expansion though franchising * The pace of life is fast, and people do not have much time to cook and eat. | Threats * Cheap image * People get more aware of healthy food * Not much option for expansion in Holland (, most big towns and cities of Holland already have a FEBO) * Lots of competition fast food restaurants| 5. SWOT analysis In this chapter the swot analysis of Febo in Holland, will be presented in a table. After having the current SWOT analysis of FEBO, further opportunities and threats for FEBO in China are formulated. Opportunities| Threats| * China has joined WTO, it is being economic globalization, and there is a large space market in China. * China is a new market for FEBO development. As the results show – other fast-food brand has created a score higher than the local business in China * Accordin g to the analysis, it will be the golden age in the next 20 years for China’s economic growth; China will continue to grow as one of the most active region of economic growth. So the financial situation is satisfied. * Chinese consumption level and hierarchy of consumption are increasing. * The tax burdens are less than European countries because of China’s open policy. * No special European food in China, especially traditional Dutch food. | * Other fast-food brand has opened chain stores in China and occupied a vast market, like McDonald and KFC. The gap of brand image in the fast-food industry in getting smaller and smaller. * After China joined WTO, more and more fast-food brands keep their focus on the huge Chinese market. They bring advanced production technology, marketing ideas and service modes. So the relative position of FEBO has a lot of competitors. * New technologies and more modern fast food threaten to displace FEBO and its products. | 6. Critical succe ss factors In general, Critical Success Factors (CSF’s) are the critical factors or activities required for ensuring the success the business. The term was initially used in the world of data analysis, and business analysis.Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on so that they are successful. As a definition, critical success factors refer to â€Å"the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization†(Critical Success Factors – CSF analysis, (n. d. ). According to Rockart and Bullen, there are five key sources involved in critical success factors. To better understand FEBO, it will be analyzed on the five parts. 6. 1 The industry In addition to several common CSF within the same industry, there are also many different and unique CSF for different companies.FEBO is a leader in the fast food chain within the Netherlands, so that it has some common CSF like other fast food companies, for instance low price, flexibility and convenient, customer orientation and high quality. Apart from these, FEBO has the unique CSF to be the most famous one among others with its â€Å"get food from the wall†. Because of the revolutionary way of getting the food quickly and easily, FEBO is so successful in the Netherlands. 6. 2 Competitive strategy and industry position Different strategies are used to deal with different situation, and different value/ price position could lead to different markets. Therefore, different strategy and position would gain different market shares and risks at the same time for the company.For example, the values of the company, or the target market and target group the company choose will all impact the CSF’s of that company at a given point in time. FEBO position itself as fast food so that it needs to deliver tasty food to the cu stomers while the service should be quick at a reasonable price and available at any time. Only achieved these can FEBO stand out among the fast food industry. FEBO achieves this with the CSF of holding production and distribution channel in house. 6. 3 Environmental factors The environmental factors mean that any changes in economic, regulatory, political or demographic would affect the CSF of the company. (Critical Success Factors, Guide on How to Write University Essays and Dissertations(n. d. ) This aspect of factors could not be controlled by FEBO, but since FEBO wants to export to China market, so that it already gained a lot of advantages at this point. For instance, China has many regulations to encourage the foreign investments. In addition to that, China is a developing country so that the political development and economic performance of China is very promising. Therefore these all could be seen as the CSF’s for FEBO in the future. 6. 4 Temporal factors These usual ly relate to short-term situation and are influenced by some specific events. These kinds of factors often result in internal organizational needs and changes. A temporary CSF for FEBO can be finding a suitable A1 location and reliable franchisee at a certain destination.This is a CSF which has to be given great attention when expanding to China, because without a good franchisee and good location, there is no way that the shop is successful. 6. 5 Managerial position It is an additional aspect and is important when considered from an individual’s point of view. It highlights individual contribution for the CSF’s of the company. It is normal that the company would be wholly successful if it has many successful managers in different specific area and take good control of each department. At this point of view, FEBO’s CSF are manufacturing managers took the responsibility of provide good quality of products, and the store managers did well in building good relation ship with customers with offering kinds of services. Strategic capability applied to FEBOThe capabilities of a company can be broadly grouped into four categories- Threshold recourses, threshold capabilities, unique resources and core competences. Each of them will be explained and applied to FEBO (Johnson et. all, 2008). * Threshold recourses Threshold recourses are tangible or intangible assets that the company needs to have in order to fulfil the minimum customer requirements. If a company does not have those resources, the customers will not buy from that brand. However, as this is the minimum and every company in the same business needs to have the same to survive, these recourses do not create competitive or superior advantage (Johnson et. ll, 2008). FEBO has the threshold physical resources of having a fabric, machines and shops for selling. Without this the company will not be able to deliver its offering to the customer. Moreover it has the financial resources of its franch isee and company equity. The human threshold recourses of FEBO comprise of the managers who direct the franchisee and the franchisees and their employees at the shops. These all are the minimum resources and without having them, FEBO cannot exist. However, just the presence of these resources is not important. The customer expects that they are deployed in the right way to deliver value. * Threshold competenceThreshold competences are the abilities that are necessarily to satisfy the basic needs of a customer in this case, the minimum expectations from a fast food restaurant (Johnson et. all, 2008). As FEBO is in the business of fast food shops, the threshold competence that it needs to posses in order to have customers is to deliver tasty food to the customers. Moreover, the service should be quick at a reasonable price and available at any time, because that is what all the fast food restaurants are doing. * Unique resources Unique resources are those tangible and intangible asset s that the company posses and are better or different from the competitors.Those resources give competitive advantage (Johnson et. all, 2008). In the case of FEBO the most obvious unique resource it has are its vending machines in the shops. Those are easily recognisable by customers as being part of FEBO and deliver superior- quicker service. In addition, a unique intellectual resource is the brand of FEBO. It is already for a long time in the market and customers know it and value it. The business system of FEBO can also be regarded as a unique resource as the company is keeping production and distribution in house by having its own fabric and trucks. Those are things that are usually outsourced in the fast food industry. Core competence Core competences are the abilities of the personnel to deploy the resources in a way that delivers more value than competitors. The core competences are the key to achieving competitive advantage as they are more difficult to imitate (Johnson et. all, 2008). The core competence of FEBO is to in-house produce and distribute its high quality food quickly to all its A1 shops in Holland. The achievement of quality and at the same time speed makes it possible to sell fresh products in the shops. What is more, the high quality is achieved by using only the best suppliers and carefully choosing the franchisee that represent the brand.So, the core competence of FEBO is embedded in its supply chain. The whole functioning of the operations of FEBO, synchronizing the work of quality suppliers, employees and machines in the fabric, quick logistics, A1 shops and skilled franchisee add to the process of delivering the best quality to the customer. Through the big volumes, FEBO is also keeping the prices of its products down. Conclusion The idea behind the report is to analyze the possibility to expand FEBO to China. To sum up, FEBO opened as a bakery and the experience showed the successful strategy of producing in house and franchising s hops for fast food. The main strategy of the company is resolved around quality and freshness.FEBO is implementing the hybrid quality/price strategy and it is marketing proposition is the â€Å"most delicious†. The structure of the organisation is flat, which makes it effective. FEBO possesses the key facilities- vendor machines and own production. The reasons why to chosen target market is China is because, the labour cost are low, fast food popularity is increasing, Government is stimulating international investments through low taxes, the competition in the fast food is not that fierce yet, the country has the basic recourses to produce FEBO`s products and because of the large population, the target market is also expected to be bigger.More specifically Shanghai is chosen for the first shops as it has good transportation and communication connections and the people in the city are more open to different cultures, which also have a fast pace of life and tend to eat fast foo d, moreover, a bigger proportion of the population is speaking English. In addition, the early adopters of FEBO in Shanghai will be targeted to be the European people. When there are enough European customers this will built trust in the local Chinese population and they will perceive it as exotic and quality food. In order to enter the Chinese market, FEBO has to obtain ISO, China Compulsory Certification and China Quality certification. Having these will make it easier and cheaper for the company to begin business in China and the local population will see it as a quality chain.The critical success factors for FEBO were found to be the get food out of the wall, tasty food with high quality and good choice of franchisees who keep the traditional way of business and the image of FEBO. And last but not least, the unique resources and core competences of FEBO are the walls, the brand name, the business system, quality and speed at the same time and the coordination of the whole supply chain. List of reference: 1) Albaum, G. , Standskow, J. Duerr, E. Dowd, L. , International marketing and export management, Prentice Hall, 3rd edition, 1998 2) CCC US OFFICE – China AQSIQ, CCC Mark, CCC Certificate, 3C Certificate – Your fastest way to enter China Market. (n. d. ). 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